WLCI Design School reviews - Indian Ambassador Car

WLCI Design School takes a last look at the very Indian Ambassador Car. The maker of the 'Ambassador' has halted production of the iconic car which for long has been the choice of Indian officialdom.

Citing weak demand and a lack of funds and casting doubt on the future of a vehicle that has looked essentially the same for nearly six decades, 'Hindustan Motors Ltd' has said in a statement it had suspended work at its Uttarpara plant, outside of Kolkata, until further notice.

Modeled on Britain's 'Morris Oxford', the 'Ambassador' was the first car to be made in India, according to the company, and was once a status symbol. But it began losing its dominance in the mid-1980s when Maruti Suzuki introduced its low-priced 800 hatchback. 

With no design changes and no up gradation in technology, the 'Ambassador' car has lost its sheen in the past decade. It has now remained the choice of a dwindling share of bureaucrats and politicians, usually in white with a red beacon on top and a chauffeur at the wheel. It is also still in use as a taxi in some cities.


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