Did you know that the Ice Bucket Challenge wasn’t originated by the ALS Association ?
Still the association was thrilled to embrace the movement. WLCI College reveals why !
A keen social media strategy that empowers awareness by giving users a platform to either donate time and money or simply “share” and “like” the efforts. With the trend going viral, the ALS (Amyotrophic Lateral Sclerosis) Association has adapted the motto Awareness is better than Nothing. The drive has gained traction with celebrities pouring buckets filled with ice water on their heads.
WLCI College encourages you to see the strategies behind campaigns, visit http://www.wlcibusiness.in/ to know more.