All India Combined Entrance Test (AICET) 2016

Saturday, 6 September 2014

WLC College India - All you MUST know about Customers



Today, the customers are smarter and better informed. Thus, requiring the Consumer Business’s to always be at a struggle to be in demand. In the field of aviation, there is a Pilot and a Passenger, back in the day your customer was just a passenger but today, they have occupied the position of Co – Pilot. A business needs to live in harmony with the consumers and constantly thrive to satisfy their needs. The customer has moved from being just a consumer to a co – creator.


WLC College India helps the students of the Business Management Programme understand the importance of a Customer. Attention to consumer behavior and preference is carefully administered into the decision making trait of WLCI Students. Here are some of the common highlights of a customer :-


  • Consumer knows more about you than you !
        With access to search portals, customers today are more knowledgeable than the CEO of your company.
  • Customer is more loyal than your dog !
       It has been observed that with growing age of your consumer, the willingness to switch to other brand     declines.
  • Be online and sell more !
     With the rise in online consumerism, it is vital to be able to sell your products online.
  • Customers are guarded when it comes to change !
    Corresponding to the brand loyalty point, it is quite hard to have consumers switch from the competitors    brand to yours.

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