Today, the customers are smarter and better informed. Thus, requiring
the Consumer Business’s to always be at a struggle to be in demand. In the
field of aviation, there is a Pilot and a Passenger, back in the day your
customer was just a passenger but today, they have occupied the position of Co
– Pilot. A business needs to live in harmony with the consumers and constantly
thrive to satisfy their needs. The customer has moved from being just a consumer
to a co – creator.
WLC College India helps the students of the Business Management Programme understand
the importance of a Customer. Attention to consumer behavior and preference is
carefully administered into the decision making trait of WLCI Students. Here
are some of the common highlights of a customer :-
- Consumer knows more about you than you !
With access to search portals,
customers today are more knowledgeable than the CEO of your company.
- Customer is more loyal than your dog !
It has been observed
that with growing age of your consumer, the willingness to switch to other
brand declines.
- Be online and sell more !
With the rise in online
consumerism, it is vital to be able to sell your products online.
- Customers are guarded when it comes to change !
Corresponding to the brand
loyalty point, it is quite hard to have consumers switch from the
competitors brand to yours.
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