All India Combined Entrance Test (AICET) 2016

Thursday, 11 September 2014

How Wigan & Leigh College makes you Visually Literate



Literacy is a gift from our parents and junior school teachers. They taught us how to read and write and be able to communicate our thoughts. WLC College, however, makes you visually literate !


This terminology refers to the ability to communicate and express our thoughts visually, through the medium of design. This is done by the use of the following tools :-

  • Typography – The font used to express your thoughts can depict your mood, so choose wisely.
  • Layout – The way you place your words and design on paper or on screen holds weight age as the viewer is easily manipulated by it.
  • Color – Saturation used by you as a designer can affect the mood of your reader.
  • Human Bias – People are predominately trusting of other people, unless they appear shabby. Use images and pictures of humans as opposed to clip arts.
  • Culture Conscious – In case your design travels across borders, be extremely sensitive to the many cultures across the globe.
  • Decision Making – Golden Rule when it comes to buyers : People like choices when browsing, but when they are ready to make a purchase, they would rather be left with no option than many !
  • Punctuation and Grammar – Use spell check and the thesaurus wherever applicable, don’t make a blunder out of your design.

Learn more ways on how to get visually literate at WLCI School of Design : http://www.wlcidesign.in/

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