All India Combined Entrance Test (AICET) 2016

Tuesday, 9 September 2014

WLC College India - All you MUST know about Careers



Career advice in India comes free of cost. From your parents, teachers, neighbors and random people on the street, the advice can come from anywhere !



How effective or accurate is this advice really ? The success mantra, that worked for your parents might not for you. WLC College sheds light on the lesser known facts about Careers. Things that one learns over a period of time, with experience are listed below. The sooner one realizes and makes peace with the facts listed below, the faster they grow as a fully capable professional !

  • Your Career is Your Responsibility. Parents, teachers and managers are not accountable to the success you attain in your life nor are they truly going to reap any benefits from it. So take control !
  • Mediocre Work = Mediocre Life. Unless one does extraordinarily well, they will never come into anyone’s notice. Go above and beyond to make a mark in your career and life.
  • Expertise in one thing. Create your unique selling point. Gain proficiency in any one field or aspect and be the go-to-guy.
  • You can’t really love what you do. No one can really love ALL the aspects of their job. List down the good, the bad and the ugly and focus on what you really like doing.
  • Prove to be an asset. Don’t hold on to your past performance for too long. Keep performing every single day.
  • Don’t be arrogant. Pride and overconfidence kills careers. Play nice and develop a pleasing personality to climb the ladder to success.

WLC College India encourages you to find career sponsors and not career advisors. Career Sponsors look out for your best interest and help you take the fast track to success.

Saturday, 6 September 2014

WLC College India - All you MUST know about Customers



Today, the customers are smarter and better informed. Thus, requiring the Consumer Business’s to always be at a struggle to be in demand. In the field of aviation, there is a Pilot and a Passenger, back in the day your customer was just a passenger but today, they have occupied the position of Co – Pilot. A business needs to live in harmony with the consumers and constantly thrive to satisfy their needs. The customer has moved from being just a consumer to a co – creator.


WLC College India helps the students of the Business Management Programme understand the importance of a Customer. Attention to consumer behavior and preference is carefully administered into the decision making trait of WLCI Students. Here are some of the common highlights of a customer :-


  • Consumer knows more about you than you !
        With access to search portals, customers today are more knowledgeable than the CEO of your company.
  • Customer is more loyal than your dog !
       It has been observed that with growing age of your consumer, the willingness to switch to other brand     declines.
  • Be online and sell more !
     With the rise in online consumerism, it is vital to be able to sell your products online.
  • Customers are guarded when it comes to change !
    Corresponding to the brand loyalty point, it is quite hard to have consumers switch from the competitors    brand to yours.

Friday, 5 September 2014

WLC College India - All you MUST know about Digital Marketing




Digital Marketing is a booming technique to enhance your business opportunities. A lot of professionals have ventured into this area of marketing. WLC College India shares with you the MUST know tips on how to use Digital Marketing at its best !

  • Take a decision on what the motive is for the campaign and gather the resources. The goal of your business can range from awareness to growth in productivity. Be clear on the objective before setting the campaigns.
  • Find people who can execute that decision. WLCI feels that it’s easy to find people with plans and ideas, but what’s hard is finding a person who can implement the idea and lead it to fulfillment.
  • Appoint a Manager and trust their decisions. Let them take risks under your watchful supervision. Don’t intervene until it’s absolutely necessary. Pre set certain boundaries and let them perform with freedom.
  • Identify your audience/customers. Know your customers well, right down to their thoughts and decision making habits. Define your Buyer Persona, which includes their motivational triggers along with needs, problems, fears and struggles.
  • Create content on the basis of your customer’s desires. Think of the content as the answer to your audience’s problems. If they can relate to it, they will indulge in business with you for sure.
  • Building a hierarchy is simple, building a workable system, hard. Avoid creating a black hole in your company, in which strategies enter and no result comes out. Work together with your team, asking for periodic feedback and conducting regular team reviews.
  • Hard work and consistency is what builds the muscles on your digital marketing strategy. Give it time to work out and display results.

Wednesday, 3 September 2014

WLC College India All you MUST know to succeed



There are certain traits that are common amongst all successful people across the globe. WLC College India shares these with you in this blog. These traits are engraved in the minds of students enrolled in the 3 verticals of WLCI, namely – Business School, Fashion School and Design School.


Managing emotions and staying calm during the most stressful of times are the basis of the teaching methodology at WLC College India. Emotional intelligence is achieved with utmost patience and virtue. “Calm, Content and Control” are the 3 C’s that guide you through a smooth life !


Behavioral traits of successful deity’s are listed below, live by them :-

  1. Living in the past will keep you there. Learn from your mistakes and move forward. Do not look back and don’t anticipate the future.
  2. Holding grudges will keep you unsatisfied. Let go of the hurt caused by an external source as you never had any control over it.
  3. Perfection seeking individuals lead a dejected and gloomy life. Emotionally intelligent people realize that there is no such thing and hence do not desire for it, rather they use their minds for a productive purpose.
  4. 2 Negative may make a positive, but 1 negative person can bring you down with them; Avoid them at all cost. Negativity is the worst disease that can put our mind’s in an emotional spiral, eliminate all such toxins from your life.
  5. Saying No is as good an answer as Yes. Being agreeable to everyone can pose to be the root cause of depression and stress. Avoid the emotional burden by disagreeing where it seems fit.