Did you know that the Ice Bucket
Challenge wasn’t originated by the ALS Association ?
Still the association was
thrilled to embrace the movement. WLCI College reveals why !
A keen social media strategy that
empowers awareness by giving users a platform to either donate time and money
or simply “share” and “like” the efforts. With the trend going viral, the ALS
(Amyotrophic Lateral Sclerosis) Association has adapted the motto Awareness is
better than Nothing. The drive has gained traction with celebrities pouring
buckets filled with ice water on their heads.
WLCI College encourages you to
see the strategies behind campaigns, visit http://www.wlcibusiness.in/
to know more.
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