All India Combined Entrance Test (AICET) 2016

Sunday, 26 June 2011

Try out your creativity in Copy Writing Business

Copywriting is a field that stems out from Advertising industry wherein a copywriter gives birth to a new concept which influences the target audience to positively subscribe to a product, concept or a service. In a narrow sense the word “copy” means a printed / painted message or a spoken dialogue to convey information of the product to target audience. Copywriting is the craft where a copywriter has to market or promote a product, business, person or an idea by his ability to craft his creativity powered work. There are several opportunities to grow in the Advertising agencies as a copywriter and various hierarchical levels needs to be eventually cleared in order to work at the most senior most position as a copywriting director.

A copywriter is a very important person in the creation of the Ad. A copywriter does not work alone and has to work in tangent with other creatively inclined people in an ad agency such as Graphic designers, Art directors and Visualizers. Copywriters are provided with a written brief where in a whole lot of potential information about the target audience to whom the product should appeal is mentioned. The brief has to be specific in its view after comparing it to the product of the competitors. A copywriter’s job should not be confused with that of a copy editor.

As a copywriter you can choose to work in a variety of promotional media such as the internet, television radio etc .You can also choose work as a freelancer. Copy writing can be studied as a part of advertising courses, which are offered by almost all management colleges in India these days.

Tuesday, 21 June 2011

Seeking for truth..Check out with alumni

Out of thousand ways, here are some relevant steps that might help in deciding the right college for yourself. To start with, the very first step is to find out what the current and former students have to say about their college.In simpler words, check out college reviews from its own alumni. Believe me, this is would never give take you to a wrong decision.

Take my suggestion, for the feedback techniques. Among the most important factors about any management college is its placements record and student’s review. College Alumni is the only way, which gives you the actual figures of an institution. You visit a college thousands time, but it is likely to happen that every time, they will show the fake figures and will not tell the truth. That's the reason that most of professional colleges are showing their inclination towards concerting on their alumni board. They are extending their assistance to their students, even after they have passed out from the college. In this way, they are able to maintain their long term image with its students.

I think, alumni of any college has  a very important role to play in any institute. With the growing importance, even alumni are realizing their responsibility and showing their great interest in fulfilling their job role efficiently. 

Wednesday, 15 June 2011

Multitasking is a boon in today's competitive world

 Once i read.."If you can’t ride two horses at once, you shouldn’t be in the circus." That time, i was a student, so didnt understand much of its reference in real and practical world. Now, when i have stepped out to struggle myself a place, i can relate to those lines. Today, every hook and corner of this world is so very crowded that nobody bothers for your existence.

Some times, i wish if i could clone myself to produce ten more of me so that i could do accomplish all my tasks efficiently and that too on time. And the thing is it’s easy to become distracted. Sometimes we welcome distractions to avoid doing something we don’t want to do or deal with. Having a natural curiosity to learn new things can get in the way of staying focused.

The never ending demands of management courses has created the need for multi tasking. Today, i some body can not handle five tasks at a single point of time, they are actually lost. So, this is the high time that we pull up our socks and get ready to run with the crowd.